I turn financial services complexity into commercial momentum.
Over 25 years, I've delivered quantifiable impact for financial institutions and their suppliers:
I'm a player-coach who operates comfortably in the C-suite but doesn’t shy away from rolling up my sleeves. Whether it's launching a private wealth management platform for UHNWs, positioning a blockchain startup so it became trusted by central banks and global financial institutions, or - most recently - rebranding a private markets funds clearinghouse, I combine strategic thinking with hands-on execution.
I'm now looking for the right permanent senior marketing leadership role where my financial services expertise, strategic thinking, and bias toward execution will really move the needle.
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🏢 Recognition Building brands that cut through in crowded, regulated markets
🛡️ Reputation Turning technical experts into credible thought leaders who shape industry conversation
📈 Revenue Designing marketing programmes with measurable commercial outcomes, not vanity metrics
I'm targeting Series B+ fintechs or established financial services firms undergoing transformation.
The sweet spot is organisations with £10-100m revenue where marketing shifts from 'nice to have' to 'commercial engine' - where there's enough traction to prove the model works, but the brand positioning, demand generation infrastructure, and go-to-market strategy need elevation.
I thrive in the player-coach zone: companies beyond pure startup chaos but not yet at the scale where a CMO becomes purely strategic. I need to be close enough to execution to actually do some of the work, not just delegate it.
What I'm not looking for: Pre-Series A startups where I'm the entire marketing function with no budget, or massive enterprises where I'm managing 50 people and attending governance committees. I've done both ends and it’s clear I deliver the most impact from being in the middle.
Let’s have an initial conversation. I’d love to learn more about what you’re working on, any challenges you’re facing, and discuss how I can help.