I turn financial services complexity into commercial momentum.
Over 25 years, I've delivered quantifiable impact for financial institutions and their suppliers:
I'm a player-coach who operates comfortably in the C-suite but doesn’t shy away from rolling up my sleeves. Whether it's launching a private wealth management platform for UHNWs, positioning a blockchain startup so it became trusted by central banks and global financial institutions, or - most recently - rebranding a private markets funds clearinghouse, I combine strategic thinking with hands-on execution.
I'm now looking for the right senior marketing/communications leadership role where my financial services expertise, strategic thinking, and bias toward execution will really move the needle.
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🏢 Recognition Building brands that cut through in crowded, regulated markets
🛡️ Reputation Turning technical experts into credible thought leaders who shape industry conversation
📈 Revenue Designing marketing programmes with measurable commercial outcomes, not vanity metrics
I'm targeting Series B+ fintechs or established financial services firms undergoing transformation.
The sweet spot is organisations with £10-100m revenue where marketing shifts from 'nice to have' to 'commercial engine' - where there's enough traction to prove the model works, but the brand positioning, demand generation infrastructure, and go-to-market strategy need elevation.
I thrive in the player-coach zone: companies beyond pure startup chaos but not yet at the scale where a CMO becomes purely strategic. I need to be close enough to execution to actually do some of the work, not just delegate it.
I'm at my best in environments where marketing is becoming a strategic growth engine - whether that's building something new inside an established institution or scaling a high-growth business.
Let’s have an initial conversation. I’d love to learn more about what you’re working on, any challenges you’re facing, and discuss how I can help.