For senior leadership teams in finance and technology who want to drive growth.

Inspiration | Support | Advisory

<aside> <img src="/icons/send_orange.svg" alt="/icons/send_orange.svg" width="40px" /> [Get in touch >](mailto:[email protected]?subject=InMarketing%20strategic%20advisory%20services)

</aside>


Inspiration

A regularly updated collection of insights and ideas, organised according to the InMarketing map.

**Why: Strategy first, always**

  1. Develop a winning strategy

**What: Execute with focus**

  1. Build a strong brand
  2. Protect your reputation
  3. Generate sustainable demand

**How: Leverage best practice**

  1. Empower talented people
  2. Deploy the right technology
  3. Apply powerful methodologies

🗞️ InMarketing This Week: A showcase for news likely to impact you - delivered with insight on why it matters and ideas on what to do about it. Get on the list >

📚 The library: Ideas you’ll return to again and again. Browse the shelves >

🎧 The playlist: Podcasts worthy of your spare time. Have a listen >

Support

Tools: Software and platforms to help you in various aspects of your marketing. Learn more >

Artificial intelligence: AI ‘bots to supercharge your workflows. Learn more >

Providers: Agencies and freelancers that can support you to implement the ideas you’ve read about here. Learn more >

Advisory

InMarketing is provided by Andrew Carrier - a marketing, branding and communications specialist with more than 25 years of experience helping B2B financial institutions and tech providers.

Whether you need a go-to-market strategy, sharper positioning, or regular access to a seasoned adviser, InMarketing can help you by establishing a blueprint to drive sustainable growth.


InMarketing

Strategic marketing advisory services for senior leadership teams in finance and technology.

<aside> <img src="/icons/send_orange.svg" alt="/icons/send_orange.svg" width="40px" /> [Get in touch >](mailto:[email protected]?subject=InMarketing%20strategic%20advisory%20services)

</aside>

WHAT I CAN HELP YOU WITH

🔎 Audit

🧭 Strategy

🖋️ Positioning

Planning

🤷🏻 Problem-solving

☎️ Counsel

HOW WE’LL WORK TOGETHER

🪧 Principles

🗺️ The InMarketing map

WHY WORK WITH ME

Summary

Core competencies

Key achievements

More information

FAQs

📲 LinkedIn | Substack | Bluesky | Glass

© Copyright 2025 Andrew Carrier. All rights reserved.